Monday, March 9, 2009

Super Fresh

Multiple Tour de France winner and cancer survivor Lance Armstrong recently presented a special version of his TREK Madone, customized by familiar artist KAWS. Unveiled at Nike’s Montalban Theater, the bike features KAWS’ signature “chomper” teeth pattern which is applied on the bike frame and bike rims. Lance will be utilizing this bike at the upcoming Milan-San Remo Cycle Race which is held in Italy every year. The bike also marks the beginning of the “Stages” art campaign which was launched in association with the LIVESTRONG foundation’s fight against cancer.

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